Quality products come from a combination of sharp insights and creative solutions.
Same goes for online products. Be it a website or an app. They solve a problem, make something easier or more fun, or help the user discover something, or somebody.
Are you working on a new product or web site? Is tension growing as it gets more concrete? Is it becoming more and more complex, with the risk of losing focus on its essence? Or could the idea be leaning on too many assumptions?
It might help a lot if somebody were to look at your idea from a new, critical and analytical point of view. From a creative background in new media, but also with the executive expertise to be able to assess the viability and technical impact of what the product does.